One-Page Business Plan for SMEs (That Actually Gets Used)
Lengthy business plans gather dust. A one-page plan gives you clarity you’ll revisit weekly. Here’s how to build one in under an hour.
What goes on the page
- Vision in one sentence: Where are you heading?
- 12-month goals (3–5): Revenue, profit margin, customers, launches.
- Quarterly priorities (max 5): Projects that move the needle now.
- KPIs: Sales, margin, cash on hand, pipeline, NPS/churn.
- Ideal customer: Who you’re for (and not for).
- Positioning: Why you, not a competitor.
- Risks & mitigations: Top 3 things that could derail you.
- Cadence: When you review (weekly), who’s accountable.
Grab-and-go template (just copy this into a doc and edit as required)
- Vision:
- 12-Month Goals:
- This Quarter’s Priorities:
- Weekly KPIs:
- Ideal Customer:
- Positioning:
- Top Risks & Mitigations:
- Review Rhythm: every Friday 30 mins.
Make it a habit
- Weekly review: update KPIs and priorities.
- Monthly retro: stop/start/continue.
- Quarterly reset: roll goals and re-prioritise.
Simply put…
A single page forces focus; and focus drives profit.
👉 Need help building your plan and review rhythm? Contact us.
