Hiring a business coach is a big step—but not all coaches are the same. To make sure you choose the right partner, it’s essential to ask the right questions up front.
Here are the top 7 questions every SME should ask before booking a business coach by the hour.
1. What Experience Do You Have With Businesses Like Mine?
A coach should understand your industry and challenges, whether that’s scaling an SME, managing staff, or expanding internationally.
2. What Specific Results Have Your Clients Achieved?
Look for measurable outcomes—such as higher profits, reduced stress, or improved work-life balance. At Win Win Partnering, clients report up to a 46% increase in profit margins.
3. How Do You Structure Hourly Sessions?
Sessions should be focused, action-driven, and designed to deliver immediate clarity. Avoid coaches who can’t explain their process.
4. How Will You Hold Me Accountable?
Accountability is a key benefit of coaching. Ask how they track progress and keep you moving towards your goals.
5. What’s Your Coaching Style?
Do they challenge you with tough questions, or do they offer more guidance and reassurance? The right style depends on your personality and needs.
6. Do You Offer Flexibility Without Retainers?
A per-hour model means you only pay for the coaching you actually need—ideal for SMEs looking for maximum value.
7. How Will I Know If Coaching is Working?
Great coaches help you set clear KPIs and trackable metrics, so you can see the real impact of every session.
Final Thoughts: Choose the Right Coach for Maximum Impact
By asking these questions, you’ll ensure your investment in coaching delivers tangible business improvements.
